The message should be ‘short and suggestive’. Each kind of media has advantages and disadvantages. Television advertising is very expensive. Digital advertising refers to advertisements that are digitally displayed over the internet or other digital devices. C)has a perishable message. B)cannot target specific audiences. While deciding on an effective advertising media vehicle for its planned advertising campaign, the marketing department decides that its advertising objectives would be best achieved if they used a medium that would portray their brand as prestigious and a symbol of luxury. In-depth coverage 2. Newspapers are a suitable medium for goods requiring mass advertisement. O It has low credibility and image. Conclusion: Although media has many advantages it also has its limits. iii) The coverage of the magazine and the coverage of the distribution of … (2) It is quite costly in terms of investment. It comprises national newspapers, regional newspapers, English dailies, vernacular papers, consumer magazines, trade journals, technical journals, professional journals, directories and yearbooks. Mobility ADVERTISEMENTS: 3. asked Jul 13, 2019 in Business by SDMiller. This can lead to ruin of reputation of an individual or a company. Which of the following is a disadvantage of using a magazine as an advertising medium? (2) By using magazines as a medium for advertising, an appeal can be made to a large … The magazine may be meant only for men or only for women or for both. Using the remote, they either switch off the TV or change the channel during advertisements. One reason for using magazines as an advertising medium is __________. One of the options for marketing your small businesses is through print media advertising. It is possible for one to create an anonymous account. With that kind of influence, the advantages and disadvantages of this marketing option cannot be ignored. Flashy images in magazines get the attention of many magazine readers. In fact, we’ve identified 7 advantages of television advertising to help you rationalize the investment as a part of your media budget. Today, social media isn’t used only for communicating with family and friends from across the globe. For example, a cologne advertisement in magazines usually attached to a sample paper with its smell. i) Changes in the copy of the magazine cannot be effected quickly. Outdoor advertising can often lead to sales. Apart from signing a contract with the owner of the space, other costs include maintenance and repairs. Magazine advertising continues to be an effective form of communicating to targeted audiences. O It consists of low-quality reproduction, O It involves high costs. One reason for using magazines as an advertising medium is. 1. There is a high tendency for print media to keep at homes and re-read and shared. C.the extremely low cost. Digital Advertising. True False 3. In a study reported by BBDO advertising, 35 percent of consumers surveyed said they had called a phone number they saw on an out-of-home ad. Long length of exposure to an ad is one major advantage of indoor forms. A dominating force in digital advertising is through mobile devices such as cell phones, iPads, Kindles, and other portable electronic devices with internet connectivity. We cannot vouch for the King’s status (although we once swear we saw him at a Chuck E.Cheese in Dayton, Ohio back in ‘89), but we can vouch for the fact that print is very much alive and thriving.. III. Advertising is of different kinds depending upon the type of medium used for communication such as print advertising, social advertising, outside advertising, broadcasting advertising… One of the primary advantages of using magazines as an advertising medium is their: Marketing Chapter 12. A) It has a poor pass-along readership. B. pay-per-click search ads on Google are expensive and ineffective. 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