Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? Terms An advertising agency that is set up, owned, and operated by the advertiser is called a(n): A) client management firm B) in-house agency C) full-service agency D) centralized system Answer: B 2) Those two sides break down further, into departments. asked Jul 23 in Business by acesad. Despite the cost, commercials for products such as Coca-Cola, Doritos, and Bud Light run during the Super Bowl every year. A) an online direct-response advertisement for school supplies. Radio and television are examples of ________ media. Which of the following factors would lead an ad agency to change in this situation? Assignment Our assignment shall relate to the following product(s) or service(s): One of the most common objectives of digital advertising and digital marketing is to get a call to action. ________ advertising is sent from one business to another. Some critics have even claimed that advertising is a major cause of eating disorders for young women because ads targeted to this demographic use unreasonably thin models. An expense that arises from monitoring management actions to keep the principal-agent relationship aligned The first type of direct agency costs is illustrated above, where the management team unnecessarily books the most expensive hotel or orders unnecessary hotel upgrades that do not a… Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services d) It does not allow dual agency ,only designated single agency. Advertising begins with the ________, the person or organization that uses advertising to send out a message about its products. Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. Some critics claim that advertising has a strong impact on how young women view themselves, often resulting in negative self-images. There are a lot of departments that can exist in an agency,… These agencies take all the efforts for selling the product of the clients. 1. Account directors take responsibility for delivering creative work that meets the client’s needs; addresses any problems that may arise; and are expected to develop-long term relationships with longstanding clients, with a view to maintaining a high retention rate. Using value billing, an advertising agency is paid for its ________. The Effie award is given to recognize advertisements that are ________. A. Sales promotion. B) deciding where, when, and how often an advertisement will appear. Kindles, iPhones, and iPads are all examples of ________. Which of the following is not a form of product advertising? management Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. Which of the following is NOT an issue facing advertising agencies today? And that is not uncommon among agencies. Which of the following is considered a societal role of advertising? Identification When an advertising agency is paid by the media, it can be said to be Commission-based agency Paying in the digital media costing space only when a sale occurs is done under which of the following … Advertising that announces facts about products that are available in nearby stores and focuses on stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________ advertising. 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