And even if you do have the golden rolodex, the long tail on spiked initiatives are where the real work begins. Follow Mark on Twitter: @mark_homer. Is it a staff level or competency issue? It’s crucial to know what context you’re being brought into. The consumer has spoken: mobile usage of law firm websites is doubling every year and currently accounts for over 30 percent of all traffic to most law firm websites. This is a red flag as goal setting is not a marketing function. What is one thing we are currently doing that we should not be doing? “Tell me about your marketing staff now” - There’s a reason a company looks for marketing talent outside its own walls. Shifting market needs? Why Analyst Relations is a lot like the CIA, Rethinking luxury brands in a "phygital"…. Contact us to learn more, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your inbox. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. Common mistakes are adding comparative speech to title tags or meta-descriptions and buying links — two bad practices. 10 Questions to Ask Your Social Media Manager To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. This question opens up all sorts of important discovery paths. This is a sample of Marketing Consultant interview questions to ask your candidates and can help you evaluate their qualifications to choose the perfect fit Marketing Consultant Interview Questions Marketing Consultants create and implement marketing strategies. “What do your competitors do better and why?” - Most clients have canned answers to the complementary question - namely: what do your competitors fail at? 7 Questions to Ask Before Hiring a Consultant Katie Morell Freelance Writer and editor, Self-employed Summary Why not hire experts to tackle the parts of your business that are outside your expertise? Mark Homer is CEO of GNGF, a leading law firm marketing agency. You can use us as your expert marketing advisors by tweeting us your questions with the hashtag #AskAnExpert! 4. 7 Questions to Ask A Marketing Consultant Before Hiring Them by Christopher Antonopoulos You’ve come to terms that there’s simply not enough time in the day and decided to hire a marketing consultant. A key part of sorting out marketing candidates starts with asking the right interview questions. Steps for creating your own personal style and wardrobe strategy. Here's how. Manage Your Law Practice All in One Place. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments Report this … There are very specific deliverables that lead to results. 12 Questions to Ask a Marketing Professional Published on May 29, 2014 May 29, 2014 • 28 Likes • 4 Comments Report this post Judy Schramm Follow Social Media Presence for … Start by reading the articles on this site and don’t forget to check out the comprehensive list of questions and answers on this site. 12 Best Marketing Interview Questions to Ask Marketers B2B Social Media Marketing Platforms Learn the information interview questions that break the ice and multiply your network! What influences and motivates your target market? This opens up a whole conversation about content strategy and availability without getting too technical from the get-go. What specifically is your SEO strategy? 15. Documate Offers an Easier and More Powerful Rendition of Document Automation Software, Enterprising Lawyers: Avenue4’s Janine Goodman and Marc Lindsey, Spring 2015 Legal Technology Scouting Report, Product Review: The latest Mycase Service Pack Addresses the New Legal Consumer Experience, Checklist: 5 Ways Law Firms Fail at Their Financials, Product Review: The New Interface for AbacusLaw is a Harbinger of the Future of Legal Software, Checklist: 6 Steps to Efficient Document Automation from AbacusNext, Product Review: Practice (Management) Makes Perfect: Five Things You Didn’t Know About MyCase, Practice management solutions for future-focused firms. [TIP] 10 Questions You Should Ask Your Social Media Consultant, Expert, Guru or Wizard - SocMedSean - Social Media Sean Search engine optimization is not some magic unicorn pixy dust that you sprinkle onto the search engines. The best I can do is help you make that call and adjust expectations as needed. It's linking those who know something (subject matter experts) with those who want to know it. Download a copy of the E-Book by clicking here. Much more common is the client with a poorly-defined or articulated vision statement. We’ll check back daily to give you an answer, with advice coming from our editors, experts, and designer friends. These 15 informational interview questions will take your job search from the slow lane to light speed. 1. “What does success look like to you?” - Success can only be based on well-defined goals. Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. I like to study this data - when available - to get an objective picture of where the prospect actually stands. Send your prepared questions to your subject matter expert ahead of time to give them a heads-up, writing a succinct list so they don't have a huge wall of text to read through. Great marketing interview questions are the key to identifying and engaging top talent and eliminating a costly mis-hire. So, let's get to it. For many law firms, working with a marketing expert is a helpful and simple way to leverage resources. Have a question about growing your business? Inbound Marketing doesn't have to be a maze. Either the ROI is worth your dime, or it isn’t. All questions are important, and it is true that some are more than others. What are three ways we can reach more people who are looking for our legal services online that we are not doing currently? Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. Third, it lets you quickly filter out prospects who, for one reason or another, may not work out. Worse yet, some agencies buy fake reviews in an attempt to boost ranking — also a clear ethics violation. Let me know which ones you like to use. More work to refine and track those in real time. How long were they at it? A client who cannot envision success does not have goals to pin it on. Ask The Expert Want Answers to Your Small Business Marketing Questions? Timing is very important - especially if it is off. Home » Advertising + Marketing » 5 Questions to Ask Your Next Branding Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. always record the interview. What are the triggers that make your target market decide it is time to enter the market and then buy? Oh social media, how you’ve changed the marketing landscape in the last ten Period. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. But, before you hire one, check out these 10 questions to ask potential At GNGF, Mark leads the team to help empower and educate law firms to grow their practice. If you don't work on cars, how do you know your mechanic isn't ripping you off? “What is your expected timeframe for achieving X?” - Part of our job is setting timeframe expectations. No matter how fast your note-taking hands are, the last thing you want to be doing during an interview is frantically jotting down notes instead of actively listening to their responses. In a subsequent piece, we’ll turn the tables and talk about addressing questions clients will undoubtedly have for you when they're interviewing you! My role is to clearly understand your needs and expectations, then tell you what you should expect to invest to achieve the goals. “What is your budget for this?” - I never ask that question because it’s a stupid question. All fields are required. What is our mobile strategy? Was there another agency or consultant before? You can use your email questions as a means of getting the expert thinking, then quickly circle back to delve a little bit deeper. Is the product really unique and different (it’s a marketing issue) or is this just wishful thinking (it’s a product development or innovation issue). And if you see a familiar question from … “Why haven’t you done this before?” - I like to have a clear understanding of timing in a client’s decision process. After spending years talking with lawyers about their expectations and quality of experiences with marketing experts and agencies, as well as the specifics of each law firm’s online strategy, I’ve uncovered four important questions anyone responsible for their firm’s online marketing should be asking immediately. Non-negotiable. The budget is what it is. Ask them what social media strategies they plan to use to generate leads. This is the best scenario from a marketing viewpoint - unless of course, they’re delusional. Is the project too small or too insignificant to assign internal resources? If your agency won’t explain exactly what it is doing, then find another vendor. So, to help you generate content for your blogs, videos, email newsletters, podcasts, whitepapers, and the like, here are five general questions that we have found beneficial. Ask the expert Fashion First 2020 Relationships Love & Sex Friends & Family Parenting Pets Confessions Ask the expert Beauty Hair Skin Make Up Celeb Look Products DIY Ask the expert Salon and Spa Be Beautiful Food Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. 3. Posted 12.31.2020 by Josh Krakauer Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. There are tactics that may have been part of the right strategy when you started working together but that have either gone stale or could be harming your results. To identifying and engaging top talent and eliminating a costly mis-hire budget for this?.! When available - to get an objective picture of where the prospect actually.... Question because it ’ s crucial to know that social media agency together speech to title tags meta-descriptions! 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