“Sales Promotion is a marketing technique that is applied for a predetermined, limited time period in order to stimulate trial, increase consumer demand, or improve product availability.” WHAT IS SALES PROMOTION. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotion is a vital bridge or a connecting link between personal selling and advertising. Sales promotions give potential customers an additional reason to consider doing business with you and your company. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. It is used to introduce new product, clear out inventories, attract traffic, and to lift sales temporarily. The alternative two pillars are personal selling and advertising. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Businesses in the same industry tend to use the same type of sales promotion at the same time of year, thereby diluting the effectiveness of a campaign. Sales promotion ; Sales promotion is a set of marketing technologies aimed to stimulate the demand in particular products and increase brand awareness.Limited in time, it creates a feeling of time-sensitiveness, generates new leads, and keeps existing customers engaged. Before we delve deeper into the topic, let us have a quick look at the definition of sales promotion. It is more closely associated with … Many companies use sales promotion strategies to produce a short-term increase in sales. It is the associating link amidst personal selling and advertising, and a significant and specific function of marketing. 2. Sales promotions are varied. Sales promotion is amidst the three pillars of the promotional mix. Sales promotion involves any incentive used by manufacturers to encourage the sales force to actively sell a brand or distributors/consumers to buy a brand. A promotion expense is a cost companies incur to market their products or services to consumers. To increase sales by publicity through the media which are complementary to press and poster advertising. Sales promotion definition is - activities and devices designed to create goodwill and sell a product; especially : selling activities (as use of displays, sampling, demonstrations, fashion shows, contests, coupons, premiums, and special sales) that supplement advertising and personal selling, coordinate them, and make them effective. Sales promotions that last too long can trigger promotion fatigue or damage a brand's good name. 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