1/2 Coozie, 1/2 Console, 1/2 Projector. And unlike KFC, these guys are not joking! The design team at Bud Light decided to whip up a new console that combines two of our favorite things: beer and gaming gear. Budweiser is certainly no stranger to novel marketing projects and campaigns, with the American brewery boasting a long history of noteworthy, idiosyncratic adverts and promotions. The Anheuser-Busch brand's unit features a projector and comes loaded with six games, including Tekken7, Soul Calibur VI and RBI Baseball 20, according to details on ShopBeerGear.com. It's more than a solid Windows 10 not-quite-gaming PC and a small projector, though. Now it’s Bud Light’s turn to bring its own gaming hardware to market. November 17, 2020 3 min read This story originally appeared on PCMag. Today, Bud Light has announced their latest product and it isn’t beer. Bud Light Built A 1-Of-1 Hybrid Koozie-Projector-Console To Benefit Charity. It has 16 gigabytes of memory and six games, including Tekken 7 and Soulcalibur VI. It's part art project, part technical demo, and part marketing gimmick. Pre-loaded with 6 Bandai Namco games including Tekken 7 and SoulCalibur VI. We'll dig into the system in more depth next week, but I have the basics down after tinkering with it. Yes, it's a weird beer-selling marketing stunt, but it's also a pretty neat piece of technology in a really eye-catching case. The brewer just announced the BL6, the “coolest* gaming console ever.”It’s real, I’ve been playing with one, and the … Designed to look like a Bud Light six-pack, the game system actually has some pretty decent components under the hood: Intel i7-1065G7 CPU with Intel Iris November 17, 2020 3 min read This story originally appeared on PCMag If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. BL6 is a high powered gaming PC unlike any other. It is unlike anything gamers have ever seen before as it seamlessly integrates love for beer and gaming into one. Look, I’m not going to lie to you: I’m not sure why this exists. Bud Light BL6 Might be the Coolest Game Console Ever, Even Cools Drinks November 20, 2020 1 Min Read No, this isn’t a gag product, but rather the world’s first ever self-cooling six pack that also plays video games, or at least that’s what Bud Light claims. Bud Light - the ever-popular US beer brand - has launched its own games console. By Will Greenwald. And the rear two cans? November 17, 2020 3 min read . So far, however, it appears to be a real labor of love from Bud Light's engineering team (which is a thing that exists, apparently). Anheuser-Busch ‘s Bud Light beer has just decided to jump in on the console war battle between the Xbox and PlayStation 5 — releasing a gaming console of its own. With a built-in projector and cooler. Touted as the “cooling gaming console ever,” it’s actually a Windows 10 PC powered by an Intel i7-1065G7 processor, 16GB of internal storage, HDMI, and two USB-A ports. Basically … Oh, and it's also a beer cooler. It’s called the BL6, and yes, it will keep two of your beers cold. It’s a video game console with two koozies and a projector built in, so you can game wherever you’d like. It has a built-in Asus projector. Unfortunately, the other specifications were not revealed, but we do know that it comes … Dubbed the “BL6,” the new console is described as “½ koozie, ½ projector, and ½ gaming console,” according to Bud Light’s website. How to Free Up Space on Your iPhone or iPad, How to Save Money on Your Cell Phone Bill, How to Find Free Tools to Optimize Your Small Business, How to Get Started With Project Management, 1 in 5 Gamers Bought Their First Console During the Pandemic, Does Your PS5 Include a Built-In Chicken Warmer? The brewer just announced the BL6, the “coolest* gaming console ever.”It’s real, I’ve been playing with one, and the asterisk is a joke about it having a drink cooler inside. Bud Light announced its very first console, the BL6, which is a three-in-one console, koozie, and projector. It's a giant six-pack holder! Bud Light Anheuser-Busch thinks that the best games console is one that can also store a couple of cans of the cold stuff. It’s called the BL6, and yes, it will keep two of your beers cold. "Coolest" gaming console ever. The brewer just announced the BL6, the “coolest* gaming console ever.”It’s real, I’ve been playing with one, and the … The BL6 will have six games, an HD projector, two wireless controllers, […] Now it’s Bud Light’s turn … Bud Light has released the BL6, “the world’s first-ever self-cooling six-pack that also plays video games.” It is one part koozie, one part video game console, and one part projector, and 100% drunken awesomeness. Now it's Bud Light's turn to bring its own gaming hardware to market. LIKE and SUBSCRIBE with NOTIFICATIONS ON if you enjoyed the video!Don't forget to choose me as your support a creator! Now it’s Bud Light’s turn to bring its own gaming hardware to market. He currently covers consumer electronics in the PC Labs as the in-house home entertainment expert, reviewing TVs, media hubs, speakers, headphones, and gaming accessories. 18 Nov 2020, 1 a.m. Those six cans on the case are for more than looks. Keep an eye on your inbox! The front two cans are cooling fans, but the middle two are holders for the included game controllers, which are BL6-branded 8Bitdo N30 Pro+ gamepads. PCMag Digital Group. It's real, I've been playing with one, and the asterisk is a joke about it having a drink cooler inside. For the gamers who want to crack one open with the boys wherever they go, the BL6 combines console and mobile gaming while offering some unique amenities that the Xbox Series X and PlayStation 5 are lacking. PCMag, PCMag.com and PC Magazine are among the federally registered trademarks of Ziff Davis, LLC and may not be used by third parties without explicit permission. It's a giant six-pack holder! The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector and, naturally, a couple of koozies to … They have dubbed it the Bud Light BL6 Gaming Console. I need some more time with the BL6 to see just how goofy we can get with this fascinating hardware. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. The era of new consoles has come with the recent release of the PlayStation 5 and Xbox Series X, and now Bud Light has released one of their own. Instead of trying to track down a PS5 Or Xbox Series X, spend your 2020 console cash on the Bud Light BL6. Those are drink cooler compartments. The BL6 is touted as ½ koozie, ½ projector & ½ gaming console. Anheuser-Busch‘s Bud Light beer has just decided to jump in on the console war battle between the Xbox and PlayStation 5 — releasing a gaming console of its own. Bud Light announces the BL6 — a gaming console with an in-built projector that also doubles as a koozie — with plans to auction it off for charity. Beer company Bud Light just unveiled its own next-generation video game console. newsletter, is currently going for more than $1,000 at auction. The brewer just announced the BL6, the "coolest* gaming console ever." Will is also a THX Level I home theater expert and ISF Level III-certified TV calibrator, which ensures the thoroughness and accuracy of all PCMag TV reviews. Meet the BL6, Bud Light’s Game Console It's a gaming PC. It's a projector. This one-of-a-kind console is shaped like a six-pack of the ubiquitous lager, and has everything you need for a solid gaming session. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. 17 Nov 2020, 2 p.m. The console comes preloaded with six games, including some real classics such as Tekken 7 and Soulcalibur VI. Now it’s Bud Light’s turn to bring its own gaming hardware to market. Okay, it's not exactly a new game system to compete with the PS5 and XSX. It's a giant six-pack holder! The KFConsole Does, Sony Finally Solves the PS4 Game Version Confusion on PS5, Walmart to Restock PS5, Xbox Series X Units This Afternoon, Sony Promises Brighter OLED TVs for 2021 With 'Cognitive Intelligence', Samsung Expands MicroLED TV Lineup, Unveils Neo QLED TVs, The Best High-Tech Gifts for Wannabe Chefs. It's a projector. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. By Will Greenwald. That includes two wireless controllers, a built-in 720p DLP projector, and two aluminum koozies. 2 min read. It's a projector. It features a one-of-a-kind self-cooling aluminum can pack for storing your Bud Lights while you game. Bud Light Created a Video Game Console That Chills Your Beer While You Play It also sports a built-in projector and six games. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. You Can Buy These Cheap Webcams on Amazon Right Now, But Are They Any Good. Meet the BL6, Bud Light's Game Console It’s a gaming PC. © 1996-2021 Ziff Davis, LLC. Bud Light has debuted a three-in-one gaming device called BL6. The BL6 is a Windows 10 PC equipped with an Intel i7-1065G7 CPU and 16GB of RAM, with a built-in projector, all packed into a big blue case designed to look like a Bud Light six-pack. The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of PCMag. Bud Light, the beer brand produced by Anheuser-Busch, has created a video game console. The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector and, naturally, a couple of … It’s a giant six-pack holder! I love drinking beer as much as the next person, and while I don’t usually consume Bud Light, I do have an appreciation for booze companies doing weird video game stunts. This unique design takes the shape of a 6-pack of beer and has 16 gigabytes of memory and an ASUS projector. By Caitlyn Hitt. Your subscription has been confirmed. Meet the BL6, Bud Light’s Game Console It's a gaming PC. (My previous favorite entrant in this category: Miller Lite’s “Cantroller,” which was a can of beer you could game with.). Anheuser-Busch thinks that the best games console is one that can also store a couple of cans of the cold stuff. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. There’s a new contender on the console wars and the market is heating up, or cooling down. https://www.pcmag.com/news/meet-the-bl6-bud-lights-game-console. His work and analysis has been seen in GamePro, Tested.com, Geek.com, and several other publications. Anheuser-Busch thinks that the best games console is one that can also store a couple of cans of the cold stuff. Sign up for What's New Now to get our top stories delivered to your inbox every morning. It’s good for morale. It’s not everyday that you see a gaming console from a company that specializes in beer, but the Bud Light BL6 is exactly that. Bud Light (yes, the beer brand) has launched its own "next generation" games console, the BL6. The BL6 is a highly desirable console, but gamers will have a hard … American beer brand Bud Light has introduced the BL6, a custom-designed console that can run modern games like Tekken 7 and Soulcalibur VI while also chilling not one, but two beer cans. Gamers need fuel. Bud Light, the beer brand produced by Anheuser-Busch, has created a video game console. Now it's Bud Light's turn to bring its own gaming hardware to market. So far, however, it appears to be a real labor of love from Bud Light's engineering team (which is a thing that exists, apparently). I've been testing a BL6 in my apartment, and Bud Light indeed plans to sell a small number of the systems as charity auctions on ShopBeerGear.com (all proceeds will be donated to the National Restaurant Association Educational Foundation's Change is on the Menu program). You may unsubscribe from the newsletters at any time. Also, a suggestion, if I may: next time, make a console that cools more than two beers at a time? The brewer just announced the BL6, the "coolest* gaming console ever." Beer companies, if you’re reading this, please make more dumb stuff like this. You can’t even find a place to cop a Cantroller, and Bud Light’s BL6 is currently going for more than $1,000 at auction. PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. I’m not mad at it, though. And it's a functioning piece of electronics, not some 3D-rendered monstrosity that will only appear in a commercial and nowhere else. In fact, those two games are preinstalled on the BL6, along with RBI Baseball 20 and a few other games. The world's first self cooling six pack that also plays video games. Will Greenwald has been covering consumer technology for a decade, and has served on the editorial staffs of CNET.com, Sound & Vision, and Maximum PC. But the problem with these devices is that they’re impossible to get. Category: Tech. But it is actual hardware that exists, that you might be able to buy. Here’s what we know: A one-of-a-kind first-ever beer cooling system to store 12 oz. Bud light, the most popular beer brand in the US, makes a one-of-a-kind video game console. Specifically, the PC appears to be a Microsoft Surface Pro or similar system, and the projector is an Asus ZenBeam 720p projector. Bud Light made a video game console that also cools two beers, A few deals to get 2021 started off right, Deals on fitness products, phones, and more, OnePlus is offering a free pair of Bud Z wireless earbuds when you preorder the Nord N10 5G, Plus, grab one year of PlayStation Plus for as low as $30, Sign up for the The BL6 is a Windows 10 PC equipped with an Intel i7-1065G7 CPU and 16GB of RAM, with a built-in projector, all packed into a big blue case designed to look like a Bud Light six-pack. Beer company Bud Light has announced its own next-generation gaming console, well, sort of, and it's all for a good cause. 2-min read. Named the BL6, this crazy contraption takes the shape of a 6-pack of beer and has 16 gigabytes of memory and an ASUS pro Today might be PS5 release day in the UK, but can Sony's latest keep your drinks cold? It's a gaming PC. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. Deals, or affiliate links 's first self cooling six pack that also plays video.. Its own gaming hardware to market indicates your consent to our Terms of Use and Privacy.. This site does not necessarily indicate any affiliation or the endorsement of PCMag several other.. With KFC, Sony and Microsoft in the ongoing console war saga it. Pack for storing your Bud Lights while you game Light BL6 the brewer just announced BL6. Drink cooler inside KFC, Sony and Microsoft in the US, makes a one-of-a-kind first-ever beer cooling system store... 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